Three words that look interchangeable on a shelf and are not. What each one legally means, how to read a Pakistani label, and which one we sell - stated plainly, because you can check it on the bottle.
The difference comes down to one number: how much of the bottle is actually fruit. The rest is water, sugar and the additives that keep it stable on a shelf.
| Category | Fruit content | Typically |
|---|---|---|
| Fruit juice | 100% | Nothing added but sometimes vitamin C. No sugar, no water. |
| Nectar | ~25–50% | Fruit, water and sugar. Common for thick fruits like mango and guava. |
| Fruit drink | Usually 10% or under | Mostly water and sugar, with fruit for flavour and colour. |
The exact thresholds vary by jurisdiction, but the ranking never does: juice, then nectar, then fruit drink. A bottle that says fruit drink is telling you it sits in the third group, and that is a legal description rather than marketing modesty.
Ours is a fruit drink. It says so on the front of every bottle, directly under the flavour name, and it is the honest description.
The mango is made with real mango pulp at 10% of the bottle. The other four - apple, red grape, pineapple and lychee - are made with fruit juice concentrate, which is real fruit with the water taken out and then put back. Concentrate is not a cheat; it is how almost all year-round fruit drinks are made anywhere in the world. But it is not the same thing as pressed juice, and we are not going to pretend otherwise.
If a brand sells a mango drink at the price of a soft drink and calls it "100% juice" on the front, read the ingredients panel on the back. The order of that list is the real answer, every time.
Ingredients are listed by weight, heaviest first. That single rule tells you most of what you need.
It is a fruit drink. There is more water in it than anything else. That is true of ours and of nearly every fruit drink on a Pakistani shelf.
There is more sugar than fruit. Worth knowing, and worth checking against the nutrition panel rather than guessing.
They look alarming and mostly are not. Here is our full declared list, which is the same list printed on the label:
Nine declared ingredients in total, including the water, the fruit, the sugar and the flavour. You can read the whole list on any of the product pages - mango is the one with pulp.
A fruit drink is not pretending to be a health product, and anyone telling you a sweetened drink is a health product is selling you something.
| Per 200 ml | Nutri Valley |
|---|---|
| Energy | 96 kcal |
| Carbohydrate | 27 g |
| Vitamin C | 12 mg |
| Fat | 0 g |
| Protein | 0 g |
| Cholesterol | 0 g |
Whole fruit beats all three categories, because you get the fibre with it. If you want the nutritional answer, eat a mango. If you want something cold and sweet that forty guests will actually drink, that is what this is for, and it is a perfectly reasonable thing to want.
It would be easy to put "juice" in large type on the front and hide the category in six-point text. Plenty do. We would rather the front of the bottle and the back of the bottle say the same thing, because the customers who read labels are exactly the ones who come back.
Every declared ingredient, the per-200 ml nutrition and the bundle sizes are on each product page. Nothing is held back for the small print.
Every ingredient is declared on the bottle and on the product pages.
